GR Greg Roach
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AI Strategy — Fractional CTO — Agent & Automation Engineering

Greg Roach

Three decades shipping products end to end. Now I build the AI systems that run inside them — strategy through production code.

AI Strategy Fractional CTO Agent Development Workflow Automation AI Governance Product Leadership
Spring Hill, TN 206‑353‑7497 greg@pragmaticlabs.ai linkedin.com/in/gregroach github.com/Pragmatic‑Labs‑AI storyslinger.com
Fractional CTO to a manufacturer & a digital-twin platform 4 open-source AI tools · Production AI in a HIPAA-regulated system
AI Strategy & Fractional CTO

AI leadership from someone who still writes the code.

Fractional CTO and AI strategy lead with production systems running inside a 100-year-old valve manufacturer, an enterprise digital-twin platform, and a HIPAA-compliant healthcare data company. Founder and CEO of Pragmatic Labs AI, building a no-code platform for deploying automation, decision-support, and workflow AI for small and mid-sized businesses — while serving as fractional CTO to Walworth Group and Spinview.

Thirty years of P&L ownership, fundraising, and acquisition diligence sit underneath the AI work: one company grossed more than $60M, another was built and sold into an acquirer, a third was acquired outright. That founder discipline is what turns an AI pilot into something a business can actually run production traffic on.

AI Systems, Shipped in the Open

Proof of build, not just strategy.

Agent skills and a coding-agent harness published under the Pragmatic Labs AI org — in daily production use, not slideware.

Complexity review

Little Prince

Evaluates unnecessary complexity in concepts, requirements, architecture, processes, and language while preserving essential constraints and safeguards.

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Critical review

Sycophancy

Structures critical review around untested assumptions, opposing arguments, and weaknesses in evidence or reasoning.

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Faithful explanation

Pâté Goose

Explains dense material while preserving substantive detail, uncertainty, and references to the source.

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Co-developed

Praxis

Coding-agent harness managing instructions, skills, permissions, project memory, and handoffs across tools, with automated checks for instruction drift.

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Fractional CTO & Enterprise AI

Brought in when the AI decision is also the business decision.

Embedded with ownership and executive teams — governance, architecture, and the P&L math behind production AI.

2025–2026Fractional CTO, Digital Modernization

Walworth Group

AI Governance

One of North America's oldest and largest valve manufacturers; first senior technology leader, reporting to ownership.

  • Led technical, financial, and operational due diligence for Walworth's acquisition of AmeriForge, assessing systems, risks, and integration costs for ownership.
  • Defined a transformation portfolio spanning AI products, operational automation, cloud identity, security, and organizational change. Compressed development kickoff from a projected 3–4 months to one month.
  • Established AI governance and security-audit practices, enforcing retrieval accuracy and citation integrity before release.
  • Drove a managed-services transition saving more than $780K annually.
2017–PresentFractional CTO / Head of Innovation & AI/ML Product Director

Spinview

Multimodal AI

Enterprise digital twin platform for construction and facilities management.

  • Initially engaged as a consultant; joined as CTO following Spinview's acquisition of Agority. Spinview remains an anchor engagement in current fractional CTO practice.
  • Developed Deep Vision, a suite of AI tools that transformed the digital twin platform through a multimodal intelligence layer unifying language-model, retrieval, and computer-vision capabilities.
  • Architected Report Center, a framework in which multiple models challenge and validate one another's analysis across financial modeling, risk assessment, and implementation planning.
  • Direct distributed engineering and data teams delivering production AI capabilities; partner with the CEO on strategy, fundraising, and investor communications; led ISO 27001 certification.
2010–2015CTO & Director of UX

EOX Neuroleadership Labs

Behavioral Analytics
  • Defined product and technology strategy for a neuroscience-based behavioral analytics platform, leading distributed teams across hardware, cloud analytics, and sensitive-data handling.
Founder & Company Leadership

Building Pragmatic Labs AI — with three prior exits behind it.

Full P&L ownership from idea through exit or hand-off, across four companies and three decades.

2025–PresentFounder & CEO

Pragmatic Labs AI

  • Founded and lead a bootstrapped AI strategy and delivery business serving enterprise and SMB clients, overseeing client development, engagement priorities, resource allocation, and delivery.
  • Developed a proprietary no-code platform for building and deploying post-chat AI tools — automation, decision support, and workflow applications — for small and mid-sized businesses.
  • Advise executives on AI opportunities, build-versus-buy decisions, governance, and implementation plans aligned with business constraints.
  • Lead concurrent client engagements from use-case definition through production, including CIMBA (domain-grounded AI coaching copilot, shipped on budget), ABL (workflow automation), and Upreach LLC (HIPAA-compliant unified healthcare data platform).
  • Created open-source AI skills for critical review, complexity reduction, and faithful explanation; co-developed Praxis, a coding-agent harness.

Earlier ventures

1990–2004
HyperBole StudiosFounded and led an interactive-media business grossing $60M+ across 50-person teams; raised funding and formed a Warner Music joint venture; invented the patented VirtualCinema technology.
Founder, CEO
2016–2019
AgorityCo-founded a self-funded multi-user VR collaboration platform through its acquisition by Spinview; led technical diligence and integration.
Co-Founder, CTO
2015–2019
Parallax VirtualFounded a bootstrapped cinematic VR studio; evolved VirtualCinema into a VR production platform used for Shawn Mendes, Blue Man Group, and AMC's The Walking Dead.
Founder
Before AI

Three decades in interactive storytelling shaped how I build now.

The systems thinking, the audience instinct, and the comfort shipping something a million people touch — all came from here first.

Writer, designer, and director on The X-Files Game (1M+ copies sold, co-written with Chris Carter and Frank Spotnitz) and other HyperBole Studios titles; story and design consultant on Ubisoft's Red Steel 2. Full project histories and creative portfolio at storyslinger.com.

Teaching & Speaking

Teaching includes the American Film Institute, Sundance Institute, USC, BBC, Cambridge University, and San Francisco State University.

Speaking includes UNESCO's World Heritage in the Digital Age, Banff Television Festival, COMDEX, and E3.

Education

Post-Graduate Program in AI and Machine Learning Business Applications

University of Texas at Austin, McCombs School of Business

MFA in Directing · BA in Theatre and Philosophy, Cum Laude

University of Houston

Let's build the next AI system.

Available for fractional CTO and AI strategy engagements.

Email Greg

greg@pragmaticlabs.ai · 206-353-7497 · Spring Hill, TN

AI strategy & fractional CTO Building since 1990